In 2025, Isla Jade was born from a vision of fearless, conscious beauty — makeup without compromise, created to protect both our skin and the oceans that sustain us. What began as a dream to give my niece Izzy safe, transparent makeup and to help protect sharks has grown into a movement: a community where beauty, confidence, and compassion unite. Each product isn’t just makeup — it’s a statement of values, a reminder that what we put on our skin and into the world matters. Together, we’re redefining beauty as an act of love — for ourselves, for future generations, and for the seas that give us life.